Privacy Policy

Account information: If you create an account, we collect your email address and display name. Account creation is optional; you may also check out as a guest.

Order information: When you place an order, we collect your name, delivery address, email address, and payment details. Payment is processed by a third-party payment provider and we do not store your card details.

Newsletter: If you sign up to our newsletter, we collect your email address. You can unsubscribe at any time using the link in any marketing email.

Usage data: We use Google Analytics (GA4) to understand how visitors use our site. This collects anonymised data such as pages visited, time on site, and device type. Google Analytics uses cookies to collect this data. You can opt out of analytics cookies via the cookie consent banner.

Technical data: Our hosting and infrastructure providers may collect your IP address, browser type, and device information as part of delivering the site to you.

We use your personal information to:

• Process and fulfil your orders
• Send order confirmation and dispatch notification emails
• Manage your account (if you create one)
• Send marketing emails (only if you have opted in)
• Analyse site usage to improve the experience
• Prevent fraud and comply with legal obligations

We will never sell your personal information to third parties.

Cookies are small files stored on your device. We use the following types:

You can manage your cookie preferences using the cookie consent banner shown when you first visit the site. You can also clear cookies at any time through your browser settings.

We share your information only with third parties who help us operate the site and fulfil orders:

• Payment processor: To process your payments securely
• Shipping carriers: Your name and delivery address to deliver your order
• Google Analytics: Anonymised usage data (only with your consent)
• Email service provider: To send transactional and marketing emails

We require all third parties to handle your data in accordance with applicable data protection law.

Under the UK General Data Protection Regulation (UK GDPR), you have the right to:

• Access the personal information we hold about you
• Correct any inaccurate or incomplete information
• Delete your personal information (subject to legal retention requirements)
• Restrict or object to certain processing of your data
• Data portability: Receive your data in a structured, commonly used format
• Withdraw consent for any processing based on consent (e.g. marketing emails, analytics cookies)

To exercise any of these rights, contact us at contact@madcapcomics.co.uk. We will respond within 30 days.

If you are not satisfied with our response, you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk (opens in new tab).